Exhibition at Gallery Erling Hagfelt in Copenhagen together with
the Italian Institute of Culture. He wrote his first draft for his
theaterplay “Oh ! Che Felicità”.
He collaborated with the argentinian writer of “Clockwork
Orange” and later with the director Stanley Kubrick for both
theaterplay and film.
He had his first exhibition in Sweden, Lidingo’s Stadz Biblioteket.
1972 Presentation of the script “Oh !
Che Felicità” in the Museo della Scienza e della
Tecnica in Milan. While living in Milan and Scandinavia he met
Henry Unger and Kary Lash.
1973 He went to Columbia and Venezuela with
Margot Benacerraf and Gabriel Garcia Marquez for the art direction
of the play “La Candida Erendira”
1974 The preparation of the film “Oh !
Che Felicità” in Paris.
Eleonora, his second daughter of his second
wife Valentina, was born in Rome.
He made various illustrations for the book of Gun Zacharias “Skarnpack
USA”. With a group of artists from Aquila he organized exhibitions
in places such as Arischia, Calascio, Ofena and San Demetrio. The
aim was to bring art to people like shepherds, farmers etc.
In Rome he collaborated with the group “Rajatabla” from
Caracas, and as an art director he traveled with them from Rome
through Europe to South America.
Another exhibition in Milan with “Arredaesse” on the
theme “Arte Vita Uno”.
1976 With Carlos Jimenez he directed the group
“Rajatabla” for his theatrical play “Oh ! Che
Felicità”, which won the world award for theater
In Rome in “Galleria Poltrona Frau” he showed his
exhibition “Arte Vita Due”.
In Citerna he showed the exhibition “Arte Vita Tre”.
1976-1978 Many exhibitions mainly in Sweden.
1978 In Rome at the “Bottega dello Scultore”
with Alberto Ricci and 18 internatio- nal artists he had an exhibition
in honor of the birth of the “Light of Sweden” Foundation.
His first exhibition for “The International Year of the
Child” for Unicef, took place in Landskrona.
1979 Exhibition in New York with active participants
from different schools for a new experience in order to give through
research and culture, creative assistance to the children of the
In New York he held another exhibition for “The International
Year of the Child” at the B.Altman Departement Stores on
5th Avenue. At the end of “The International Year of the
Child” he brought the resume of his experiences in Gothenburg
and New York to the State University of Montreal, Canada.
1980 He launched the Swedish Challenge for the
“America’s Cup” together with his Foundation
“Light of Sweden” and with King Carl Gustav (as member
of Honor), at the Svenska Batmassan in Gothenburg.
He became the official “America’s Cup 1980 Artist”,
through a very large distribution all over America, of the three
official America’s Cup posters.
1981 The beginning of a period in which he worked
with Volvo. He created the logo for the “Tennis Grand Prix”
and made posters for different sports events like America’s
Cup 1980, Ski Acrobatic, Horse Jumping and Motor Sports: “Franco
Costa in Sports” with Lars Ahren.
In this year he started a series of ten paintings called “Houston
1982 He married his third wife Joshoua.
1984 Sebastian, his first son was born in Rome.
He created a completely new design for Lycra
Fibers of Du Pont de Nemours.
Samuel, his second son, was born in Rome.
The complete exhibition Societetshuset in Lysekil was burnt in a
fire. A big loss of more than a hundred works, such as graphics,
originals and tapestries.
1986 He made a poster design for Greenpeace,
“Antartica” in Sweden.
1987 Great Australian experience, different
exhibitions, America’s Cup 1986-‘87.
1988 He created two official posters for the
Ski Race “Vasaloppet”, Sweden.
He painted the original of EUR “Il Sogno di Roma”,
used as the poster of the “Salone del Mare” in Rome
and to make Italians aware of the existence of the little lakes
of EUR, he brought his friend Dennis Conner to a match race.
For the first time, official artist of the Baltic Match Race in
1989-1990 As official artist of the Whitbread
Round the World Race he painted originals and produced limited
edition prints of all ports of call.
For the first time a small merchandising line was created with
the reproduction of his art on it.
In a letter from the Whitehouse, President George Bush communicated
his appreciation for the image that Costa made for the first Soviet
entry in Whitbread with the boat “Fazisi”, putting
the Russian and American flags on the same boat.
Exhibition of America’s Cup graphics in San Diego in collaboration
with “Stars & Stripes”’skipper Dennis Conner.
This was the fourth consecutive cup season for both Costa and
Conner who met during the 1980 America’s Cup races in Newport,
During Cowes Week Franco Costa’s works were shown by the
He was again official artist both for the second and third Baltic
Match Race where his image was incorporated by BMW Sportslogo.